For someone just getting into CPA marketing, the variety of different offer types can be confusing – it might seem overwhelming at first to try and figure out what all the different offers are.
Some common types you will find in nearly any CPA network’s portfolio are free-trial offers, zip-submit offers, and e-mail-submit offers.
Let’s begin with free-trial offers, because they are so popular among both advertisers and the marketers who promote them. The reason is simple: These free trial offers are often completely free to the customer, except for a small fee (as little as $1.95 or so) for shipping and handling. The customer gets a product they are interested for an incredibly low price, and the advertiser gets a valuable lead.
As a marketer, you might be wondering how this benefits you. Even though the offer is free, or nearly free, companies are often more than willing to pay generous commissions (as much as $20-$100 per lead). The reason is that many of these free trial offers are forced continuity programs – by accepting the free trial offer, the customer is agreeing to pay for more of the product when the free trial is up, often through a monthly auto-ship program.
All you need to worry about, however, is delivering the lead – retaining the customer is up to the advertiser. That means that you get a high commission on an offer that is easy to convert, and all you have to do is get the customer to the company’s landing page. Free-trial offers are popular for a reason…
Another very common type of CPA offer is a “zip submit.” All a visitor has to do in order for you to get paid is enter their zip code. You can be sure that the company running the promotion has a way to make money from the customer on the back end, but you as the CPA marketer get paid just for the customer’s zip code. These offers convert extremely well, although they are generally low-paying – you might earn as little as 75 cents to $1 for a zip submit, but if you can drive a lot of traffic to them even small change can add up to big money.
Another similar kind of offer is an “e-mail submit.” You have probably heard many marketers say that “the money is in the list,” but building a list of prequalified buyers can be tough, and so companies are willing to pay a lot for the right e-mail addresses. That's where you come in: All the visitor needs to do is enter their e-mail address and you get paid. Like a zip-submit, the payouts can be a little low, but you can make up for that in volume.